Released on = April 4, 2007, 7:40 am

Press Release Author = Purplex Pty Ltd

Industry = Advertising

Press Release Summary = Perth, WA, April 02, 2007 - AdToll is proud to announce that
the online advertising network they have been developing since October 2006 will
launch on June 18th, 2007. The service is described as a "new advertising network
bringing together publishers and advertisers providing effective, profitable and
reliable service. "

Press Release Body = Perth, WA, April 02, 2007 - AdToll is proud to announce that
the online advertising network they have been developing since October 2006 will
launch on June 18th, 2007. The service is described as a "new advertising network
bringing together publishers and advertisers providing effective, profitable and
reliable service. "

The network will allow publishers to earn through fixed price sponsored
advertisements and Pay Per Click (PPC) Run Of Network (RON) advertisements. Unlike
other networks that take 50% or more of the publisher's advertising revenue, AdToll
is dedicated to making sure that publishers are fairly compensated for the income
their web site earns. Publishers with AdToll will be paid 75% of the income their
websites generate. Publishers also have a great amount of control of how the
advertisements appear allowing them to earn revenue without hurting the overall user
experience. Detailed statistics and earning reports are offered to help publishers
reach their highest earning potential. Commissions paid monthly to PayPal, cheque or
bank transfer.

As for advertisers, AdToll has an aggressive click-fraud program to ensure that all
invalid clicks are not charged for and that those users who continually conduct such
behavior are banned from the network. AdToll also has a "feature rich directory
giving you the ability to search and filter all publisher sites allowing you to
pinpoint the exact type of site you want to advertise on." This enables advertisers
to get the most out of their advertising dollar and effectively reach their target
market. Detailed statistic reports will be available to help advertisers best
conduct their campaign.

"We understand that service is the biggest concern to publishers and advertisers
alike. To help them overcome this, they will be assigned an account manager who will
be available to them whenever they need."

AdToll has begun taking the e-mail addresses of those who wish to be reminded via
e-mail when the network launches. There is currently a promotion where one user who
signs up to the newsletter will receive US $100 in advertising credit when the
network launches.

You can get all the program details and sign up for the newsletter at
http://www.adtoll.com

For Additional Information, Contact
Contact Name: Dan Rucci
Company Name: Purplex Pty Ltd
Telephone Number +61 040 360 8056
Email Address: info@adtoll.com


Web Site = http://www.adtoll.com

Contact Details = Contact Name: Dan Rucci
Company Name: Purplex Pty Ltd
Telephone Number +61 040 360 8056
Email Address: info@adtoll.com